比特棋牌

2020年我国服装企业内销品牌如何绝地反击

2020/1/8 8:46:27       点击:

 YKK拉链行业新闻

2019NIANGUONEIFUZHUANGXINGYEKEWEI“BINGHUOLIANGZHONGTIAN”HUIGUZHEIYINIAN,ANTA、LININGDENGSHANGGUOJISHIZHUANGZHOU,YINLING“GUOCHAO”FENGTOU,SHIXIANYEJIGAOSUZENGZHANG;YEYOUYIXIEXIUXIANPINPAIYINKUOZHANGSHISU、DUOYUANHUAJINGYINGSHOUCUOERXIANRUKUISUNJINGDI,ZUIZHONGBUDEBUGUANDIAN“GUODONG”YUCITONGSHI,GUOJIKUAISHISHANGPINPAIForever21YEZAIZHEIYINIANANRANTUICHUZHONGGUOSHICHANG。

 

比特棋牌JUGONGXINBUJINQIGONGBUDEYIXIANGSHUJU,2019NIAN110YUE,FUZHUANGXINGYEGUIMOYISHANGQIYE13760JIA,LEIJISHIXIANYINGYESHOURU10777YIYUAN,TONGBIXIAJIANG0.2%;LIRUNZONGE685YIYUAN,TONGBIXIAJIANG3.4%

 

毫无疑问,当陈旧的服装企业工业化撞上新兴消费者的个性化需求时,无锡ykk拉链服装行业的转型升级已经迫在眉睫。

 

SHOUSHENJUJIAOZHUYE

 

JINGLIQUKUCUNWEIJIHOU,GUONEIFUZHUANGXINGYEJINRUDIAOZHENGQI。KUAISHISHANG、YUNDONG、XIUXIANDENGXIFENSAIDAOZHONG,GEDAPINPAIDEMINGYUNYEYOUSUOBUTONG,YOUDEYIJIUZOUZAIGAOSUFAZHANLUSHANG,YOUDEXUANZESHOUSHENHUIGUIZHUYE,YEYOUDEYIBEITAOTAICHUJU。

 

2019NIAN12YUE,SHANGHAILAXIABEIERFUSHIGUFENYOUXIANGONGSI(YIXIAJIANCHENG“LAXIABEIER”603157.SHJUEDINGYIGUQUANZHUANRANGDEFANGSHI,JIANGKONGGUGONGSIXINGJISHIYEBOLIJINLAI,BINGGENGDUODIJUJIAOYUHEXINNVZHUANGYEWUDEFAZHAN。SUIZHEZHEIYIJIAOYIDEWANCHENG,XINGJISHIYEQIXIAZHUYAOJINGYINGDEJIAJUPINPAIZHUMENGMEIXUEYEJIANGTUICHUSHANGSHIGONGSITIXI。ZHEIYESHIBOLIQIGEGE、O.T.RLIANGDAFUZHUANGPINPAIZHIHOU,LAXIABEIERZAI2019NIANDEDISANCIZICHANCHUSHOU。

 

CHUMAIDEMIANQIANSHILAXIABEIERDEKUOZHANG“SHISU”JULEJIE,LAXIABEIERCAIQUYI“DUOPINPAI+ZHIYING”WEIZHUDEJINGYINGMOSHI,2011~2018NIAN,QIZAIQUANGUOKAISHELE9369JIAMENDIAN。2019NIANSHANGBANNIAN,LAXIABEIERGUANBILE2000YUJIALINGSHOUWANGDIAN,DANQIYINGSHOUYEGENZHEXIAHUA9.78%ZHI39.51YIYUAN,JINGLIRUNGENGSHIKUISUN4.98YIYUAN。ZHICI,ZHEIJIADAZHE“ZHONGGUOBANZA RA QIHAODEFUZHUANGQIYEYINGLAIA+HHOUDESHOUGEJINGYINGWEIJI。

 

LAXIABEIERFANGMIANZAIHUIYING《ZHONGGUOJINGYINGBAO》JIZHECAIFANGSHICHENG,MUQIANGONGSIZAIGUANBIKUISUN、DIXIAOMENDIAN,DUIKONGBAIXIANJISHICHANG、ZHIYINGGUANLINENGLIJIAORUODEDISHIJISHICHANG,TUIXINGLIANYING、JIAMENGDEHEZUOFANGSHI。

 

比特棋牌FUZHUANGXINGYEDULIPINGLUNYUANMAGANGXIANGJIZHEFENXI,LAXIABEIERJIANGZIJINJIZHONGYUZHIYINGMENDIANDEKUOZHANG,DANDAGUIMOKAIDIANDETONGSHI,ZHUPINPAIDEDIANMIANPINGXIAOMEIYOUDEDAOHENHAODEWANSHAN,ERQIEMEIGEPINPAIDEMUBIAOXIAOFEIRENQUNDOUBUTONG,ZHONGNIANXUYAOYILAIGELEIHUODONGQINGLIKUCUN,ZHEIZAIYIDINGSHUIPINGSHANGDAOZHILEGONGSIZIJINLIANEHUA,GUANDIANKESHIZUOGONGSISHISHISHOUSUOXINGZHANLVE、YOUHUAQUDAOJIEGOUDEZHONGYAOJUCUO。

 

ZHONGGUOHUWAIYONGPINDIYIGU”TANLUZHEKONGGUJITUANGUFENYOUXIANGONGSI(YIXIAJIANCHENG“TANLUZHE”300005.SZYEZAISHOUSUOZHENXIAN,KAISHIKANDIAOFUYE,NULIJUJIAOZHUYEFAZHAN。JINGLI2017~2018NIANDEJIXUKUISUNFENGBOHOU,2019NIAN11YUE,TANLUZHEFABUGONGGAOCHENG,NIZHUANRANGYIYOUTIANXIA29%GUQUAN。CHUCIZHIWAI,HUIGOUTUTU、LVYEGUOLV,YIJIDUILVYEWANG、LIUZHIJIAODENGXIANGGUANYEWUJINXINGZICHANZHONGZUDENGDOUSHITANLUZHEJUJIAOHUWAIZHUYEDEYIXILIEDONGZUO。

 

与此同时,2019年以来,美国快时尚品牌Forever21也宣布退出中国市场,宁波YKK拉链休闲运动服装品牌贵人鸟更是陷入5亿元的债券违约旋涡中,素有“中国真皮鞋王”之称的富贵鸟则被泉州中院宣告破产。

 

ZHEIXIEXIANRUJINGYINGKUNJINGDEFUZHUANGPINPAIJIANGXINGYEZHUANXINGNANTIJIEKAILEYIJIAO。YONGSHISHANGZIXUNJIGOUNoAgenciFENXISHITANGXIAOTANGDEHUASHUO,GAOZENGZHANGSHIQI,DUOYUANHUAJINGYINGNENGGOUJIXIAOFEIZHEDUOYIFENXUANZE,DANSHIDASHUIMANGUANHE‘TONGCHI’SHIDAIYIJINGJIESHULEXIANZAIGUANJIANYAOKANPINPAIZHIJIANNENGFOUFASHENGXIETONGXIAOYING,RUGUOWANGLUOPUDETAIDA,DANGXIANJINLIUBUNENGFUGAIGANGGANLIXISHI,QIYEZHENGTILIRUNJIUHUISHOUDAOQINSHI,SHOUSHENHUIGUIZHUYESHIMINGZHIZHIJU。

 

TANGXIAOTANGRENWEI,SUIZHEDIANSHANGQUDAOHESHEJIAOMEITIDEFAZHAN,XIAOFEIZHEDEXIHAOHENRONGYIFASHENGBIANHUA。DANGQIAN,GUONEIFUZHUANGXINGYESUOCHUDEWAIBUHUANJINGBINGBULEGUAN,2019NIANFUZHUANGXIAOFEISHICHANGZHENGTIPIRUAN,ERFUZHUANGYOUSHIGAOZHOUZHUAN、GAOXIANJINLIUDEXINGYE,QIYEYINGGAIYIJIJINJINGYINGWEIZHU,2020NIANQUGANGGANHUIJIXUTUIJIN,FUZHUANGXINGYEJIANGJINYIBUFENHUA,ZHENZHENGJUYOUJINGZHENGYOUSHIDEFUZHUANGPINPAICAIGANSHIXIANZHANGZUFAZHAN。

 

比特棋牌TIYUPINPAIYINLING“GUOCHAO”FENGTOU

 

比特棋牌JIZHEZHUYIDAOZUIJINLIANGNIAN,TIYUPINPAIANTA、LININGZHENGZAIXIANGSHISHANGLINGYUZHUANXING。BIFANG,ZISHOUGOUSHISHANGPINPAIFILA HOU,2019NIAN12YUE,ANTAYOUYUGUONEIDUOJIATOUZIJIGOUZUCHENGCAITUAN,SHOUGOUSHIZUNIAOMUGONGSIYAMAFENTIYUDEQUANBUGUQUAN,ZHEIYESHIZHONGGUOFUZHUANGXINGYESHISHANGZUIDAYIBIHAIWAISHOUGOUAN。LININGYECAIQULEZHUDUOXINYINGXIAOSHOUDUAN,2019NIAN6YUEDEBALISHIZHUANGZHOUSHILININGPINPAIDISICIDENGSHANGGUOJIXIUCHANG。

 

比特棋牌YENEIYOUGUANDIANRENWEI,GUOCHAODEXINGQIYUGUOJIAJINGJISHILIZHUANGDA、MINZUZHENXING,YIJIQIANXIYIDAIZHENGZAICHENGWEIXIAOFEIZHULIDEJINCHENGMIBUKEFEN,HENDUOXINSHENGDAIXIAOFEIZHEYIJINGCONGDANYIDEZHETIBIHANDEWENBAOXINGXIAOFEIXUQIU,ZHUANXIANGJIANGUSHISHANGYUWENHUADEGEXINGHUAXUQIU,ERQIEZHEIYIXUQIUDIEDAISUDUYUANCHAOCONGQIAN。

 

DUIYUANTA、LININGDEZHUANXINGDONGZUO,FANGZHIFUZHUANGPINPAIGUANLIZHUANJIA、SHANGHAILIANGQIPINPAIGUANLIGONGSIZONGJINGLICHENGWEIXIONGCHIJINSHENTAIDU。XIANGJIZHEBIAOSHI,RENHEZHUANXINGDOUXUYAOZISHENHEXINJINGZHENGLIZUOZHICHENG,SHICHANGZHENZHENGXUYAODEPINPAILI、CHANPINLI、MENDIANLI、JISHULI、FUWULIDENGQUANMIANCHENGZHANGDEQIYE。ZHANSHIPINPAIXINGXIANGZHIHOU,LININGZHEILEI“ERCICHUANGYE”MINZUTIYUPINPAIXUYAOJIUYUANDISIKAOZHANLVERUHELUODI,YIJIRUHEJIANGSHISHANGJIYINZHIGENYUPINPAI,CONGZHEIYIDIANLAISHUO,QITONGYANGMIANLIN“QULAOHUA”TIAOZHAN。

 

尽管转型路上面临一定挑战,但一个好的信号是2019年9月17日,国务院办公厅印发《关于促进全民健身和体育消费推动体育产业高质量发展的意见》其中提到力争到2022年,YCC拉链比特棋牌体育服务业增加值占体育产业增加值的比重达到60%

 

ERQIANZHANCHANYEYANJIUYUANZAIYIFENBAOGAOZHONGDETONGJISHUJUXIANSHI,YUJI2019NIANZHONGGUOYUNDONGFUZHUANGSHICHANGGUIMOJIANGDADAO446YIYUAN,TONGBIZENGZHANG11%;2023NIAN,ZHONGGUOYUNDONGFUZHUANGSHICHANGGUIMOJIANGJIXUZENGZHANGZHI658YIYUANZUOYOU。

 

比特棋牌MAGANGBIAOSHI,ANTA、LININGZAISHISHANGLINGYUZHAODAOZENGLIANGSHICHANG,DAN361DUDENGYUNDONGPINPAIDEZENGZHANGRENGBIJIAOFALI,CHULEQIYEZISHENYUANYINWAI,MUQIANGUONEIYUNDONGFUZHUANGSHICHANGDEGUIMOHAIBUGOUDA,TIANHUABANXUYAOTUPO,XIEFULINGSHOUXINGYEDEXINLAOPINPAIHAICHUYUJIAOTIJIEDUAN。

 

JINJIANGXI”YIJIAYUNDONGPINPAIZAIHUAZHONGDIQUMOUSHENGJIFENGONGSIDEZHAOSHANGFUZERENGAOSUJIZHE,GUONEIYUNDONGLINGYU,ADIDASIHENAIKEDESHICHANGFENEZUIDA,ERQIETAJINXINGQUDAOXIACHEN,ZHEIDUIERSANXIANPINPAIZAOCHENGLEYIDINGSHUIPINGSHANGDECHONGJI,DANSHIBINGBUYIWEIZHETAJIUMEIYOUJIHUILEYINWEIZHONGGUOSHICHANGCUNZAIXIAOFEIFENCENGDEWENTI,ZHONGDIDUANSHICHANGZONGYAOYOURENQUZUO,ZHEIXIEPINPAIHUIXIYINDALIANGXIAOFEIZHE,TIGONGRENLIULIANG。

 

DUOWEIJIESHOUCAIFANGDEYENEIRENSHIJUNXIANGJIZHETANDAOYIGEGUANDIAN,2020NIAN,GUONEIFUZHUANGXINGYEHAIHUICHUZAISHENDUXIPAIQI,MATAIXIAOYING”JINYIBUJIAJU,JIESHISHICHANGHUIZHUJIANXIANGTOUBUQIYEJUJI,ERNEIXIEZAICHANPIN、QUDAOMOSHISHANGYOUSHIBUTUCHUDEQIYEHUIMANMANBEISHICHANGBIANYUANHUA。ERWEILAIFUZHUANGXINGYESHEIZHUCHENFU?SHIJIANZHONGJIANGJICHUDAAN。