比特棋牌

久违的电商烧钱”大战再次亮相

2019/12/27 8:45:06       点击:

 YKK拉链行业新闻

JIUWEIDEDIANSHANGSHAOQIAN”DAZHANZAICILIANGXIANG:ALIBABA、JINGDONG、PINDUODUOJINLAIFENFENTUICHU“BAIYIBUTIE”XUANCHENGYIPINGTAIBUTIEDEFANGSHIDAZAO“QUANWANGZUIDIJIA”QIZHONG,5YUEJIUTICHU“BAIYIBUTIE”PINDUODUOBIAOSHI,WEIRAOYUANDAN、CHUNJIESUOJINXINGDENIANHUOJIECUXIAO,FUGAIYISHIZHUXINGGELEICHANPIN;618QIJIANJIARUZHANJUDEJINGDONGYEMEILUOXIA,SHUANG12QIDONGXINYILUNBAIYIBUTIE,HANGAI“SHUANG12NIANHUOJIE”DENGDUOGEJIEDIAN;ALIBABAQIXIA“JUHUASUAN”ZUIHOURUCHANG,DANLAISHIXIONGXIONG,MEITIANZHUDASHUSHIGE“BAOKUANDIJIACHANPIN”QIEJIANGYANXUZHICHUNJIEQIANHOU。

 

电商平台如此短兵相接的价格战已是好几年前的事。此次硝烟再起,最大的原因或许在于中国电商市场正面临发展瓶颈。不管是老牌平台还是行业新秀,为了突围,选杭州ykk拉链比特棋牌择了最“简单粗暴”烧钱模式。

 

BAIYIBUTIE”ZHENDEMA

 

比特棋牌JIZHEZHUYIDAOYIGEXIJIE:GEJIADIANSHANGDOUXUANCHENG“BAIYIBUTIE”DAN“BAIYI”DIZAINADUANSHIJIANNEIBUTIEWAN,BINGMEIYOUGONGBU;SHISHISHANG,YEMEIYOUJIGOUDUIPINGTAIDEYINGXIAOJINEJINXINGJIANDU。

 

NEIME,BAIYIBUTIE”ZHENDEMA?XIAOFEIZHEGANSHOUHUOXUNENGHUIDA。JIZHEBIJIAOXIANGGUANCHANPINFAXIAN,XIANGSHOUBUTIEDECHANPINYOUYIDINGJIAGEYOUSHI。YIPINGGUOSHOUJIiPhon11128GHEDAISENCHUIFENGJIWEILI:QIANZHEDESHICHANGSHOUJIAWEI5999YUAN,JINGDIANSHANGPINGTAIBUTIEHOU,SHOUJIAYUE4800YUAN;HOUZHEDESHICHANGSHOUJIAZAI2990YUAN,BUTIEHOUYUE1900YUAN。

 

SUIRANGEJIAPINGTAIDOUCHENG“QUANWANGZUIDIJIA”DANJIZHEYANJIUHOUFAXIAN,ZHIYOUZHANGWOBUTONGPINGTAIYOUXIGUIZE,CAIGANXIANGSHOUZUIDIJIA。BIFANG,JUHUASUANMEITIANSHUCHANG“XIANSHIQIANGGOU”ZHONGDECHANPINJIAGEJIAOWEIYOUHUI,DAN“GUOQIBUHOU”CUOGUOJIUBUSHIQUANWANGZUIDIJIA”;PINDUODUOYOUBUSHAOCHANPINJIXUXIANGSHOU“BAIYIBUTIE”JIAGE,DANZUIBIANYIDEJIAGEXUYAOYONG“ZHENGDIANQIANGQUAN”DENGFANGSHISHIXIAN。CIWAI,BUSHAOPINGTAIDOUWEIRAOSHENGXIANCHANPINZUOBUTIE,DANTUIXIAOQUDAOBUTONG、PINPAIGUIGEBUTONG,SUOYIXIANGGUANCHANPINXIANGSHOU“BAIYIBUTIE”HOUSHIFOUWEI“QUANWANGZUIDIJIA”HENNANPANDUAN。

 

比特棋牌BAIYIBUTIE’YOUHUI,YU‘SHUANG11YOUXIGUIZEYIYANG,XUYAOYONGHU‘YONGSHIJIANHUANJINQIAN’MOUPINGTAIGONGZUORENYUANTOULU,GONGSIWEI“BAIYIBUTIE”QUESHITOURULEZIJIN,DANBUTIEBUZHIWEITIGAOXIAOSHOUE,YESHIWEITIGAOPINGTAIDUIYONGHUDENIANXING。YINCI,QUANWANGZUIDIJIA”BUHUIQINGERYIJUDIRANGYONGHUDEDAORENGHUISHEZHIYIXIEMENJIAN。

 

PINGTAIWEISHENMEYAO“SHAOQIAN”

 

平台到底花了多少真金白银?比起笼统的百亿补贴”一说,宁波YKK拉链比特棋牌各电商的财报或许更有说服力。

 

比特棋牌GENJUPINDUODUODISANJIDUCAIBAO,GAIJIDUZONGYUNYINGZHICHUWEI84.7YIYUAN,QIZHONGXIAOSHOUYUYINGXIAOZHICHUWEI69.1YIYUAN,JIAOQUNIANTONGQI32.3YIYUANZENGZHANG114%JINGDONGHUADEYINGXIAOFEIYONGYEBUSHAO,DISANJIDUYINGXIAOLIXIWEI44YIYUAN,TONGBISHANGZHANG7%ZHUYAOYONGYUCUXIAOJIBUTIEDENGHUODONGDETUIJIN。

 

TMTXINGYEFENXISHITANGXIONGZHICHU,CONGMUQIANDEYINGXIAOJIEZOUKAN,GEPINGTAIYINGXIAOTOURULI“BAIYI”HAIYOUJULI,DANQUESHIHUALEBUSHAOQIAN,MUDEXIYINXINYONGHU,LIUZHULAOYONGHU。MIANXIANGXIAOFEIZHEFANGMIAN,ZHONGGUODIANSHANGJINGGUOSHUNIANKUAISUFAZHAN,YIERXIANCHENGSHIDERENKOUHONGLIYIJIBENXIAOHAOWANBI,SANSIXIANXIANGCUNJIGENGDIDEXIACHENSHICHANGBEIRENWEISHIXINKONGJIAN。WAJUEZHEIBUFENXIAOFEIZHESHANG,PINDUODUOLVXIANDAKAISHICHANG;ALIBABAHEJINGDONGYEBUYUANCUOGUO,FENFENYONG“BAIYIBUTIE”ZHULIQIXIADEJUHUASUAN、JINGXIDENGPINGTAIDAKAIXIACHENSHICHANG。TONGSHI,BUTONGPINGTAIDEBAIYIBUTIE”YOUCEZHONGDIAN,WEIDELIUZHULAOXIAOFEIZHE。PINDUODUO‘BAIYIBUTIE’ZHONGYOUBUSHAOGAOJIACHANPIN,YINWEIZHIQIANHENDUOXIAOFEIZHEZAIPINDUODUOSHANGMAIDEDIJIASHENGHUOYONGPIN,ERPINGTAITONGGUOBUTIEGAOJIACHANPIN,KEQIANYIMOHUADIGAIBIANLAOYONGHUZAIGOUMAIGAOJIACHANPINSHIDEXIGUAN。

 

CIWAI,XIYINSHANGHUSHIDIANSHANGPINGTAIWEILEWEILAIFAZHANXUSHI。YIDUANSHIJIANYILAI,YUELAIYUEDUOPINGTAIYUSHANGJIAHEZUOTUICHUDINGZHIKUAN,ZUIZHUYAODEMUDEZENGJIAPINGTAISHANGSHANGPINDEFENGFUDU,TIGAODUIXIAOFEIZHEDEXIYINLI,YESHIXIANGSHANGJIA“HANHUA”LAIWOZHEIZUOSHENGYI,ZHEILIDEXIAOFEIZHEDUO。

 

SHAOQIAN”ZHENNENGHUANFAZHANMA

 

CONGGONGKAISHUJULAIKAN,SHAOQIAN”DUIDIANSHANGPINGTAITIGAOXIYINLIYOUZHENGMIANZUOYONG。ALIBABADISANJIDUZONGYINGSHOUWEI1190YIYUAN,TONGBIZENGZHANGYUE40%;JINGDONGJINGSHOURUWEI1348YIYUAN,TONGBIZENGZHANG28.7%;PINDUODUOZONGYINGSHOUWEI75YIYUAN,TONGBIZENGZHANG123%CONGYONGHUSHULIANGBIANHUAKAN,ALIBABAZAIJINNIANDISANJIDUDEZHONGGUOLINGSHOUSHICHANGYIDONGYUEHUOYUEYONGHUDA7.85YI,JIAOJINNIAN6YUEJINGZENG3000WAN;JINGDONGZAIDISANJIDUYOUCHAOGUO70%XINYONGHULAIZIDIXIANSHICHANG,JINNIAN9YUEYIDONGDUANYUEHUOYUEYONGHUSHUJIAOQUNIANTONGQIZENGZHANG36%;PINDUODUOZAIDISANJIDUZHONGHUOYUEMAIJIASHUDADAO5.363YI,TONGBIJINGZENG1.508YI。

 

但“烧钱”带来的高速发展有风险。唐汹分析,ykk隐形拉链现货拼多多营收增幅虽超过其他平台,但其营收基数低。而且对比运营支出,拼多多在第三季度还是亏损运营,而阿里巴巴和京东的净利润都为正。现有的数字只能说明拼多多确实飞速发展,但如何维持这一速度,值得思考。

 

比特棋牌SANJIAPINGTAIDEBAIYIBUTIE’ZHONGDOUHUODELEXIAOSHOUEZENGZHANG,DANHAIMEIXIANGHAOWEILAIHUIJIADADUINAGEPINGTAITOURU。ZUILIXIANGDEFANGANSHIGENJUBUTONGPINGTAITEDIANJINXINGCHAYIHUAJINGYING,ZHEICAISHIPINGTAI、SHANGJIA、XIAOFEIZHEDEDUOYING。MOUSHANGHUFUZERENLINNVSHIJUEDEBUTIEZHISHIGANGKAISHI,BULUNPINGTAIHESHANGJIADOUYAOJINYIBUYANJIUXIAOFEIZHETEDIAN,TIGAOCHANPINZHENDUIXING,ZENGQIANGXIAOFEIZHEDENIANDU。