比特棋牌

双十一消费投诉超8百万条,促销问题多

2019/12/2 9:17:41       点击:

行业新闻今年“双11网红直播带货备受热捧。作为一种新的消费模式,网红卖货提高了消费者的决策效率,但也出现营销夸大其词、产品质量注水等乱象,侵犯了消费者的合法权益。要让消费者拥有更舒心的购物体验,还需政府、商家、平台等多方协同共治,推动电商规范化发展。

 

比特棋牌SHUANG11GANGGUO,JIAZHUBEIJINGSHIXIANGYANGQUDELINVSHIYUDAOZAOXINSHI。QIANDUANSHIJIANZAIWANGSHANGZHIBOJIANMAIDEBAO,ZHUBOKOUKOUSHENGSHENGSHUOSHIFAGUODAIGOUDEZHENGPIN,JIEGUOGANGNADAOSHOUJIUPOLEPI,SHANGJIAHAIYIDAIGOUWEIYOUBUJITUIHUO。LINVSHIQIFENDISHUO。

 

与李女士有类似遭遇的消费者不在少数。 根据中国消费者协会本月21日发布的双11消费维权舆情分析演讲》11月1日至15日共收集“双11相关“消费维权”类信息790余万条,其中负面信息集中在快递、售后服务、预售规则、促销宣传、产品质量等方面。商家赚得钵满盆满,可我消费者的权益如何得到维护?李女士说。

 

XINJINGJIKUAISUFAZHANDEBEIJINGXIA,WANGHONGDAIHUO”CHENGLEDIANSHANGXINFENGKOU。DANRUHEBAOZHENGHUOPIN“BUZHUSHUI”?RUHERANGXIAOFEIZHEYONGYOUGENGSHUXINDEGOUWUTIYAN?SHUJUZAOJIA”LIULIANGZAOJIA”GAIRUHEJIANGUAN?ZHEIXIEWENTIDOUXUYAOZHENGFU、SHANGJIA、ZHIBOPINGTAIDENGDUOFANGGONGTONGNULI。

 

SHUHUOBAO:WANGHONGDAIHUOCUISHENGXINDEXIAOFEIMOSHI,ZHENGZAIXINGCHENGXINDECHANYELIAN

 

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比特棋牌WANGXIAOMINDAOCHULEWANGHONGDEXINSHENG。ZHEILIANGNIAN,WULUNSHIDINGJIDAIHUOWANGHONGHAISHICHUYUZHONGWEIBUZHENYINGZHONGDEWANGHONGDOUNENGJIAOCHUYIFENBUCUODEXIAOGUODAN。JINNIAN“SHUANG11QIJIAN,TAOBAODIYINVZHUBO”WEIYAZAIXIAN8XIAOSHI,XIYIN4300DUOWANYONGHUGUANKAN,ZHIBOJIANGONGJICHU78TIAOSHANGPINLIANJIE。

 

SHEJIAODIANSHANGMEIRIYITAOSHOUXIYUNYINGGUANDANJIAOCHENGRENWEI,WANGHONGDAIHUOSHIFENSIJINGJIDECHANWU,FENSIJIYUDUIWANGHONGDERENKEHUOZHEXINRENERFASHENGGOUMAIXINGWEI,WANGHONGDERENGETEZHIYIJIZHUANYENENGLIQIDAOXINRENBEISHUZUOYONG,CONGERJIANSHAOXIAOFEIZHEDEGOUMAIJUECESHIJIAN。

 

网红都喜欢带什么货呢?淘宝平台监测数据显示,今年参与天猫“双11品牌和商家中,逾越一半都开了自己的直播间,覆盖美妆、服饰、食品、珠宝、数码家电乃至汽车等几乎全行业。

 

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SHULUANXIANG:BUGUIFANDEDAIHUOXINGWEIQINFANXIAOFEIZHEHEFAQUANYI

 

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WANGHONGDAIHUORUHUORUTU,DAN“MENGYANKUANGBEN”NANMIANNISHAJUXIA,YINGXIANGDAOXIAOFEIZHEDEGOUWUTIYAN。

 

MINGMINGMEIYOUNEIMEDUORENZAIXIANGUANKAN、PINGLUN、KAIZHANJIAOYI,SHANGJIAQUETONGGUOJISHUSHOUDUANJIAZAOPIAOLIANGDEJIAOYISHUJU,ZHEIBUSHIQIPIANMA?SONGXIAGAOSUJIZHE,MAIDAOJIAHUODEJINGLIRANGTADUINEIXIELIANGYANDESHUZIFASHENGLEHUAIYI。

 

DUIPUTONGXIAOFEIZHEERYAN,GOUMAIMOUKUANCHANPINYIBANHUIBASHANGJIADEJIESHAO、WANGHONG”TUIJIANHEHOUTAIDELIUYANZUOWEIZHONGYAOCANKAOYIJU,RUGUOYIFANGYOUJIA,SHANGDANGSHOUPIANDEJILVJIUHUIZENGJIA。

 

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ZHONGXIAOXIELVSHITUANCHENGYUAN、BEIJINGSHIANLILVSHISHIWUSUOGAOJIHEHUORENYANGSHUGUANGRENWEI,JIANGUANBUMENYAODUOCUOBINGJU,YAOQIUPINGTAIJIANLI“WANGHONGDAIHUO”ZIGESHENCHAJIZHIJICHENGXINPINGJIATIXI,JIANLIJIANQUAN“WANGHONGDAIHUO”HEIMINGDAN,BINGYANLIDAJICONGSHI“SHUJUZAOJIA”ZHUTI。

 

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比特棋牌11YUE14RI,SHANGWUBUFAYANRENGAOFENGZAITANJI“ZHIBODAIHUO”SHISHUO,RENHEYETAIMOSHIDEYUNXINGDOUBIXUFUHEYOUGUANFALVGUIDING,BIXUBAOZHENGXIAOFEIZHEDEHEFAQUANYI。JIANGJIXUHUITONGYOUGUANBUMENYIDAO,TUIDONGDIANZISHANGWUDEGUIFANHUAFAZHAN。

 

而一些作为市场主体的电商平台,也已开始“查漏补缺”比方,快手平台对于售卖过程实行全程监管,对于违规的商家和账号,实施商品下架、快手小店功能限制、账号封禁、保证金扣除等多种处罚。淘宝直播要求主播更专业,引导他花更多的时间用于挑选、试用商品,保证消费者购物体验。