比特棋牌

大型购物中心忙于转型,取代快时尚品牌的有那些

2019/10/31 9:20:03       点击:

 YKK拉链行业新闻

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快时尚品牌表示低迷购物中心失去“黄金搭档”2015年,平湖ykk拉链快时尚品牌经营状况出现下滑。2017年,以ZA RA 和H&M首次关闭旗舰店为标志性事件,快时尚品牌的衰退至今仍是商业领域的热点话题。

 

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比特棋牌KUAISHISHANGZAISHIJIEFANWEINEIJINRULEPIJUANQI

 

2018年,快时尚品牌的衰退”加速:不只头部品牌开店速率减半,TopshopNewLookForev21等更是撤出中国市场。纵观全国购物中心,快时尚品牌的撤店大致有3种情况:杭州ykk拉链租约到期不再续约、运营方提前终止合约,以及品牌方因经营不善主动撤出。

 

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总体来说,快时尚在三四线城市中,广州ykk拉链价格优势不明显,而核心痛点则在于不符合当地人们对服饰消费习惯:以数百元的均价购买只穿一季的衣服,与下沉市场的生活方式相去甚远。

 

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