比特棋牌

YCC拉链提醒中国运动鞋领域炒鞋风险凸显

2019/10/31 9:04:09       点击:

 YCC拉链全民健身热潮带动全球运动消费增长,运动鞋作为运动消费其中一个消费热点,也取得较为亮眼的成果。对此,iiMediaResearch艾媒咨询)发布了2019全球及中国球鞋二级市场现状剖析与市场前景分析演讲》围绕球鞋二级市场发展概况、典型品牌、头部平台、现存问题及发展趋势进行分析预判。

 

QIUXIEERJISHICHANGFAZHANJIAOKUAI,BEISHOUZIBENSHICHANGGUANZHU

 

比特棋牌ZI2010NIANQI,QUANQIUYUNDONGXIESHICHANGGUIMOWENBUKUOZHANG,YUJI2019NIANSHICHANGGUIMOJIANGDADAO1684.7YIMEIYUAN。2018NIAN,QUANQIUYUNDONGXIESHICHANGXIAOSHOUGUIMOZHONG,MEIGUOSUOZHANDEEFENZUIDA,DA31.1%

 

中国方面,2018年,中国运动鞋总市场规模增长了23个百分点,YCC尼龙拉链完成销售额423亿元,较去年增长了19%呈快速增长态势,相反2018年中国运动服的销售额下降了4.4%因此,现阶段运动鞋是撑起整个中国运动鞋服市场增长的主要主力因素,有比较大的发展空间。

 

ERSUIZHEXIAOFEISHENGJI、XIAOFEIJINRONGDENGDEBUSHIFAZHAN,QIUXIEERJISHICHANG(YECHENGQIUXIEZHUANSHOUSHICHANG)CHENGWEIQINGNIANQUNTIXINDEJINRONGCHANGYU。2019NIAN,QUANQIUERSHOUQIUXIESHICHANGGUIMOYIDA60YIMEIYUAN,QIZHONG,ZHONGGUOERSHOUQIUXIEZHUANSHOUSHICHANGGUIMOYICHAO10YIMEIYUAN。

 

AIMEIZIXUNFENXISHIRENWEI,CONGJIAOYIPINGTAISHULIANG、SHICHANGZENGSUDENGZHIBIAOKAN,QUANQIUERSHOUXIESHICHANGDEFAZHANDONGLIQIANGJING,JIASHANGCHAOLIUWENHUAYINGXIANGLIBUSHIKUODA,ERSHOUQIUXIEZHUANSHOUSHICHANGFAZHANQIANJINGJIAOHAO。

 

比特棋牌XINGYEGUIMODEKUOZHANGXIA,QIUXIEERJISHICHANGSHOUDAOZIBENQINGLAI。2019NIAN,ERSHOUQIUXIEAPPStockXWANCHENGLECLUNRONGZI、DUAPPWANCHENGLEALUNRONGZI,ERZHEGUZHIJUNCHAOGUO10YIMEIYUAN,CHENGWEIQIUXIEERJISHICHANGDETOUBUJIAOYIPINGTAI。GOA TGroupQIUXIEERJISHICHANGJIAOYIPINGTAIZHONGHUODERONGZIDEZIJINGUIMOZUIDA,StockXCIZHI。

 

ZHUANMAISHICHANGSANZUDINGLI,NikePINPAIQIUXIEYIJIAZUIGAO

 

StockX发布数据显示,YCC树脂拉链Nike旗下的AirJordan品牌在2018年占全球球鞋二级市场份额的44%Nike除AirJordan和Adida各占26%和24%

 

ZHIDEZHUYIDEBUTONGDEXIAOFEIMUDEJUEDINGLEXIAOFEIZHEDUIQIUXIEGUANZHUDIANYOUSUOQUBIE,YIBANERYAN,GUANZHUQIUXIESHIZHANXINGDEXIAOFEIZHEKANZHONGQIUXIEBENSHENZAIHUANZHEN、NAIMO、ZHUADILIHEWENDINGXINGDENGFANGMIANDEBIAOSHI。ERSUIZHECHAOLIUWENHUADEBUSHISHENTOU,GUANZHUQIUXIECHAOLIUWENHUADEXIAOFEIZHEGENGDUOKANZHONGQIUXIEDEKUANSHIYIJIMIANQIANDAIBIAODEWENHUANEIHAN,ZHUIQIUGEXINGYUSHENFENRENTONG。QIUXIEERJISHICHANGDECHAOXIEBUJINSHIZHENDUIMOUYITEDINGKUANSHI,YIXIEDAZHONGMASHUDOUNENGCHENGWEIYIJIADEYUANYINZHIYI。

 

比特棋牌HighsnobietiYUStockX2018NIANDUPANDIANSHUJUXIANSHI,NikeQUANPINPAIZHENGTIYIJIAJIAOGAO,YIJIAFUDUCHAO58%ER2019NIANQ2QIUXIEERJISHICHANGYIJIAQIANSHIBANGDANZHONG,CHULEAJYeeziXILIEWAIRUBANGDEPINPAIGENGDUO,BAOKUONewBalancVanDENG。

 

SHISHISHANG,QIUXIEERJISHICHANGYIJIACHULEXIANLIANGYINSUYINGXIANGWAI,HAISHOUPINPAIHUODONG、REDIANSHIJIANDENGYINSUYINGXIANG。QIANYUEKEHUAI·LUNNADE,FABUQIANMINGBANRANGNewBalancOMN1S2-WaiZHEIKUANQIUXIEZHUANMAIJIAGEZENGZHANGJINSANBEI。

 

艾媒咨询分析师认为,无论球鞋的设计或营销、转售,都与明星名人息息相关。从乔丹到科比、詹姆斯等NBA 球星引流,合作设计球鞋、球场上脚制造话题与曝光,再到吴亦凡等明星在网络媒体上带货亮相,加上与Off-White等品牌/设计师联名,球鞋的溢价离不开话题性与流量,只是引流的人群、渠道有所改变。现阶段因为潮流因素影响,球鞋对设计感要求更高,球鞋文化增加个性、  YCC金属拉链比特棋牌潮流的含义,抚慰球鞋二级市场发展。

 

CHAOXIE”FENGYUEGUAYUESHENG,MIANQIANHUOCUNFEIFAJIZIDENGWENTI

 

比特棋牌ZUIJINJIGEYUELI,QIUXIEERJISHICHANGDECHAOXIE”XIANXIANGYIJUNTUQI。DAXUESHENGCHAOXIENIANRU50WANYUAN”NANHAIYIMIANQIANG,KANBIYITAOFANG”XIEDIANKAIYE,JIBAIRENMAOYUPAIDUIYAOHAOQIANGXIANLIANGKUAN”CHAOXIEZHUANSHOUFU”DANGQIAN,GEZHONG“CHAOXIE”HUATIZAIQINGNIANQUNTIZHONGBEISHOUGUANZHU。

 

CHAOXIE”RENQUNZHONGLIUCHUANZHEYIJUHUA:ZHONGNIANRENCHAOGU,NIANQINGREN‘CHAOXIE’DANXIANZAICHAOXIE”QUEYUELAIYUEXIANGZAICHAOGU。YIXIE“CHAOXIE”AppSHANG,BUZHIYOUQIUXIEJIAGEXINGQING,SHENZHIJIARULEZHANGDIEFUHEKXIAN,HAIYOUPINGTAIBIANZHILECHAOXIE”SANDAZHISHU—AJZHISHU、NAIKEZHISHUHEADIDASIZHISHU。

 

AIMEISHANGQINGYUQINGSHUJUJIANCEXITONGXIANSHI,ZI2019NIANDIERJIDUQI,CHAOXIE”YITIKAISHIYINQIWANGLUOMEITIGUANZHU,RU《RENMINRIBAO》YANGSHIJINGJIXINWEN》DENGYEZHENDUIZHEIYIWENTIJINXINGFENXI。MUQIAN,WANGLUOMEITIDUI“CHAOXIE”WENTIRENGYIZHONGXINGPINGJIAWEIZHU;DANZHIDEZHUYI,CHAOXIE”YITIDEFUMIANPINGJIABILIJIAOGAO,ZHAN22.11%AIMEIZIXUNFENXISHIRENWEI,ZHEIZAIYIDINGSHUIPINGDIFANYINGCHUCHAOXIEXINGWEIJUYOUJIAOGAODEQIANZAIFENGXIAN,XUYAOXIANGGUANBUMEN、XIANGGUANPINGTAIYIJIXIAOFEIZHEGONGTONGGUANZHU。

 

10YUE18RI,YANGXINGSHANGHAIFENXINGRIQIANZAITIWEI《JINGTICHAOXIERECHAOFANGFANJINRONGFENGXIAN》JINRONGJIANBAOZHONGTISHI,MUQIANGUONEIQIUXIEZHUANMAICHUXIAN“CHAOXIERE”CHAOXIE”PINGTAISHIWEIJIGUCHUANHUASHIZIBENYOUXI,GEYEWUJIGOUYINGGAODUGUANZHU,BINGCAIQUYOUXIAOCUOSHIFANGFANCILEIFENGXIAN。

 

比特棋牌JIANBAOZHICHU,MUQIANGUONEIYIYOU10YUGE“CHAOXIE”PINGTAI,BAOKUODU、NiceDOUNIU、DANGKE(getYOHO!YOUHUO、SHIHUO、QIEKE、Dropstore95FENQIUXIE、DINGCHAODENG,CHENGXIANCHUCANYUZHESHULIANGDUO、JIAOYILIANGDA、JIAGEDONGYAOJULIEDENGTEZHENG。

 

上述金融简报提示,炒鞋”行业面前可能存在非法集资、非法吸收公众存款、金融诈骗、非法传销等涉众型经济金融违法问题值得警惕。值得关注的问题包括,一是炒鞋”交易呈现证券化趋势,日交易量巨大;二是局部第三方支付机构为炒鞋平台提供分期付款等加杠杆服务, YCC隐形拉链比特棋牌杠杆资金入场助长了金融风险;三是操作黑箱化,平台一旦“跑路”容易引发群体性事件。

 

AIMEIZIXUNFENXISHIBIAOSHI,YUGAOLIRUNXIANGDUIYINGDEBIANSHICHAOXIE”SHICHANGDEGAOFENGXIAN。RUJINYIJINGDAOQUANMINJIECHAO”SHIDAI,MIANDUIYUELAIYUEREDECHAOXIE”SHICHANG,CANYUGEFANGZAIQIUXIEXIAOFEIHEJIAOYIZHONGXUGENGJIALIXING。

 

JIAHUOWENTICHENGFAZHANKUNJING,ZHUANMAIPINGTAIFUWUZHILIANGDAITIGAO

 

比特棋牌QIUXIEYIJISHICHANGXIANGERJISHICHANGDEGUODU,JINGLILEXIAOFEIZHEXINRENCONGPINPAISHANG/PINGTAIXIANGGERENXIAOFEIZHE/ZHUANMAIPINGTAIZHUANYIDEGUOCHENG。RANER,CHAOXIEDAOZHIZHENGPINXIEYIJIAGUOGAO,YIDINGSHUIPINGSHANGCUISHENGLERENMENDUI“JIAXIE”XUQIU,ZHEILIDEJIAXIESHIZHIZHENGPINQIUXIEDEFANGZHIPIN。

 

QIUXIEYIJIAFUDUDA、PUTONGXIAOFEIZHENANBIANZHENWEIDENGYINSUCIJILEDAPIWULIANGCHANGSHANGFANGZHIQIUXIE。ZHONGGUOXINWENZHOUKAN》DENGMEITIPUGUANGPUTIANDEJIAXIECHANYELIAN,BUZHINENGFANGZHILUOXIE,XIEHE、GOUMAIQINGDANYUFAPIAODOUYIYINGBEIQI。SHENZHIYOUJIAOYIPINGTAIZHUANMENCHUSHOUZHENGPINQIUXIEXIEHE,ZAOJIASHOUDUANDUOYANG。

 

AIMEIZIXUNFENXISHIRENWEI,QIUXIEERJISHICHANGZHENJIAXIEHUNZA,SANHU”XIAOFEIZHEDUIQIUXIEDEJIANBIEBUGOUZHUANYE,YAOCHENGDANJIAODADEJIAOYIFENGXIAN。ERDANGQIANQIUXIEERJISHICHANGDEFEIZHENGCHANGYIJIABILIHUIXINGCHENGJIAODADEXINGYEPAOMO,YINGXIANGZHENGGEXINGYESHENGTAI。

 

比特棋牌BINGQIE,QIUXIEZHENWEIYINGXIANGQIUXIEJIAZHIHEXIN,XIANJIEDUANQIUXIEJIBENYOURENGONGJIANDINGZHENJIA,QIUXIEJIANDINGSHIZHIYUEQIUXIEERJISHICHANGDELINGYINANTI。

 

CIWAI,ZHUANMAIPINGTAIDEFUWUZHILIANGQUEYOUDAITIGAO。DUAPPNiceDENGZHONGGUOGUONEIQIUXIEERJISHICHANGJIAOYIPINGTAIKEFUZHILIANGJIXUBEIGOUBING,JIEZHI2019NIAN8YUE14RI,HEIMAOTOUSUSHANGDUAPPTOUSULIANGDA7477JIAN,NiceTOUSULIANGDA2027JIAN,TOUSUNEIRONGZHUYAOWEIBUFAHUO、BUTUIHUO、SHOUJIAJISHOUHOUKEFUBUHUIYINGWENTI。

 

AIMEIZIXUNFENXISHIRENWEI,QIUXIEERJISHICHANGJIAOYIPINGTAIDABUFENWEI“C2B2CMOSHI,XINRENBEISHUYUKEFUCHENGWEIYONGHUXUANZEDEZHONGYAOYIJU。YOUZHIDEKEFUDUIYONGHULIUCUN、XINYONGHUKAITUOJUYOUZHONGYAOZUOYONG,ERJUBUPINGTAICAIYONGKEFUWAIBAOMOSHI,HUANCHONGSHIKEFUSHIYONGHUXIAOFEITIYANJIANGJI。DIXIADEKEFUZHILIANGCHENGWEIQIUXIEERJISHICHANGFAZHANDEZHONGDIANWENTIZHIYI。