比特棋牌

运动品牌加码女性消费市场

2019/6/16 10:12:39       点击:

 YKK拉链行业新闻近几年的一个市场聚焦点,其增速与潜力引发广泛关注,也不时培育出新的细分业态。2019清华五道口全球金融论坛上,邓亚萍体育产业投资基金发起人邓亚萍就直言,女性消费是体育产业的一个新增长点,经济”女性消费市场的力量已经不容忽视。惠州ykk拉链比特棋牌分享了一组数据:2015年,经济”市场规模为2.5万亿元,今年预计将达到4.5万亿元。

 

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如今,像颜女士这样喜欢运动的年轻白领女性越来越多。汕头ykk拉链生活方式和消费方式的改变,直接体现到财务支出上。近日,2019清华五道口全球金融论坛上,邓亚萍分享了一组数据:健身行业,女性健身的年支出比男性多,女性是1957元,男性是1684元;女性愿意加入会员的比例占56.2%男性是43.8%对运动健身类APP使用比例,女性是61.6%男性是38.4%健身前会购买好装备的比例,女性是59.8%男性是40.2%

 

比特棋牌XINJIANSHENXIAOFEIGUANNIAN,RANGNVXINGGENGLIZHIQIZHUANGDIBAQIANTOURUDAOYUNDONGYONGPINSHICHANGZHONG,YUNDONGZHUANGBEISHANGDEHUAXIAOYEZHUJIANGANCHAONANXING。GAODUANYANJIUFUWUJIGOUFTConfidentialResearchYANJIANGYEXIANSHI:MEIWEINVXINGDEYUNDONGZHUANGBEINIANDUHUAXIAOWEIRENMINBI1141YUAN,NANXINGXIAOFEIZHEDETONGQIZHICHUZESHI1081YUAN,NVXINGZAIYUNDONGZHUANGBEIDEXIAOFEIZENGFUYUANCHAONANXING。

 

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近年来,安踏、特步、361°都在发力女性运动市场,加大女性细分市场营销。近期,特步就抓住了女性在运动上的共鸣点”从女性用户时尚运动的生活方式动身,ykk金属拉链比特棋牌综训女子系列上市的关键节点,打响了一场“耀妳好看”传达战。特步相关负责人告诉记者,活动期间,线上线下整合营销全面发力的基础之上,继续不时地进行‘耀妳好看’概念的挖掘和深化,并运用女性社交圈层的广泛裂变,吸引更多女生加入到运动大潮中。记者了解到特步集团曾在发布2016中期业绩时就提出,将进军女性运动产品市场。2017年年初,特步就签约了女演员赵丽颖成为该品牌2017代言人,携手打造“运动时尚”今年1月23日,特步官方又正式宣布签约景甜为新晋品牌代言人。

 

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对于女性消费需求的变化,品牌往往有最直观的认知。ykk拉链厂比特棋牌安踏方面就表示,对于数量庞大的都市女性而言,往往并非深度体育迷,不过却对健康和美有着切实追求。随着健身观念的普及,开始认识到运动的重要性。脱下职业装解放身心,随时随地开启轻运动生活,这将是一种新的生活方式。

 

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