比特棋牌

服装爆款后如何继续爆爆爆:使用Ykk拉链

2018/8/26 14:39:29       点击:

YKK拉链行业新闻 美国洛杉矶—配饰品牌CultGaia开创人、设计师JasminLarian花了两年多时间,才让消费者爱上“Ark一款灵感源于20世纪40年代日本野餐包的竹子手袋。外人看来,或至少从Instagram上看,2012年推出的Ark手袋,似乎是一夜之间取得了胜利。但实际上,ykk金属拉链比特棋牌这款包直到2016年夏季,才真正开始流行起来:从MaraiUSA 鞋履设计师HayleiBoydFiveStori店主ClairDistenfeldOlshan社交媒体上的影响力人士主动入手了这一时尚单品,Larian无需将“Ark硬塞进这些人手中以祈求些许的曝光。

 

Ark手袋在Instagram上大火,过度流行实际上是有风险的当时只专注于宣传这一个产品,Instagram账号发布的全是关于这个包包的内容。Larian说道,ykk树脂拉链比特棋牌尽管CultGaia一开始以一系列花冠头饰,以及用滞销面料制作的女士头巾为主,但她很快就放弃了那些失去了优势的产品。

 

比特棋牌CultGaiaYONGYIJIANMINGXINGCHANPINSHULILEPINPAIXINGXIANG,ERQIESHIXIANLESHOUCISHANGYESHENGLI,ZHEIBINGBUYIDINGSHIJIANHUAISHI。RIYIYONGJIDESHICHANG,SHOUXIAOXUNSU、SHIBIEDUJIAOGAODECHANPINYOULIYUPINPAIFAZHAN。

 

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但单凭一次成功,无法保证品牌实现耐久胜利。取得初次胜利后,许多年轻品牌都有能力延续辉煌,但事实是中的大部分品牌最后销声匿迹了不见踪影。CultGaia销售总额的近80%来自于这一款手袋,每天都在思考这么一个问题:如何才干防止昙花一现?Larian说:义乌ykk拉链这个包包流行了好几季,真叫人惊讶。但我一直坚信,不可能总是一帆风顺。因此,强迫我自己和我团队,专注于打造其他产品。

 

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比特棋牌YAODAPOSHOUGEMINGXINGCHANPINDEXIANZHI,LIRUVetementPINJIENIUZIKU、MansurGavrielSHUITONGBAO,SHIXIANYEWUKUOZHANG,PINPAIBIXUHAOHAOKAOLVXIAYIBUDUICE。

 

2017年,CultGaia手袋的销售额增长了54%而Larian2016年秋开始试运营成衣业务,销售额大增400%但手袋占总业务的比重仍高达77%其次是珠宝(13%和服装(8%另外,镇江ykk拉链比特棋牌刚设立不久的鞋履业务,正取得初步效果。

 

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零售商通常对新品心怀恐惧:如果某件产品销量不错,YKK拉链会死守着这个产品不放,不愿意去碰有风险的新品。因此,品牌应当首先在直销渠道出售新品,从而向零售商展示新品的销售表示。

 

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XIANLIANGXIAOSHOU

 

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比特棋牌MINGXINGDANPINZENGZHANGSHITOUZHENGMENGSHIJIUKAISHISHIXIANYEWUDUOYUANHUA

 

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SHIKEERZHI

 

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