比特棋牌

可口可乐设潮牌服装店要跨界吗

2018/6/27 7:15:27       点击:

 YKK拉链行业新闻碳酸饮料销量低迷的背景下,可口可乐正在加速转型。可口可乐独立服饰店“Dress可口可乐”近日在重庆开业,该服饰店没有任何联名和品牌加盟,仅仅作为独立服饰潮牌亮相。可口可乐相关负责人表示,如有合适机会,可口可乐还会增开更多的特许经营门店。业内人士认为,可口可乐不时推出新品,并在不同行业进行尝试,可口可乐转型明显加快,不过未来这些尝试会收获怎样的结果,目前还是未知数。

 

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其中,跨界已经成为可口可乐的常态。可口可乐曾与制帽品牌NEWERA 合作推出联名帽款、与Lemon-Do合作生产柠檬口味烧酒、与韩国美妆品牌TheFaceShop推出联名全系列彩妆。ykk隐形拉链可口可乐已经成为一个跨领域的品牌。

 

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众所周知,可口可乐作为饮料界的巨头,碳酸饮料市场需求下滑的背景下,南通ykk拉链比特棋牌不时推出更符合消费者需求的饮料产品,并取得不错的业绩,说明可口可乐的战略取得了阶段性的效果。但跨界服饰领域则需要谨慎。

 

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同时,数据显示,中国市场潮牌消费增速是非潮牌的3.7倍,温州ykk拉链比特棋牌增长速度达到62%而非潮牌消费增速是17%目前,一二线城市的潮牌市场消费额稳居高位。而对于三线及以下乡村虽然消费额较低,但增幅却高于一线乡村,例如,2017年,青海地区涨幅达到385%

 

市场趋势看好,可口可乐可以将服饰作为饮料的促销礼品和提供的增值服务,但很难做到主流消费市场中去”上海良栖品牌管理有限公司总经理、服饰行业营销专家程伟雄就可口可乐开出独立的潮牌服饰店向北京商报记者表示,可口可乐的百年品牌IP很有历史底蕴和厚重感,扬州ykk拉链代表的美国流行文化和年轻人的文化,同时,品牌内涵也具有时尚的特质。不过,隔行如隔山,饮料单一化产品和服饰类多维SKU特点是无法比较的

 

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